Small Tech Companies Misleading Fallacies

When you look at media and magazines, you probably find quotes that make you push toward your objectives and create better systems to achieve the best possible result. However, in practice, most of these best practices do not work. So after a while, you find yourself exhausted without reaching your goals. Why does this happen? It is because any quote has a context. You are the one who forms this context. And as a business owner, if you want to create something valuable for people, it’s crucial to comprehend the context of these articles.

When you look at the best companies and also consulting companies, they’ve published white papers which investigate bottlenecks inside super companies. But that does not work for you as a small business. You should have your own practices.

As a founder of a small tech company, I experienced valuable situations that do not mention in books that I read till now, So I decide to write a book for young entrepreneurs like myself.

There are some fallacies I fall into when I look at stats that didn’t work for me, let’s look at them:

1- the culture-based fallacy

Etymology is one of the ways that we could perceive the meaning of a word and the procedure of its development. In this regard, speaking of culture, many made the fallacy about. As Google suggests, the word “culture” etymology has been shown below:

As you can see, this word has been derived from the Latina word “cultrura” which means “growing, cultivation”.

Therefore when we speak about culture in the business context, maybe we need some restatement. As I mentioned in the book Figure it Right, Culture is the by-product of the company. Its existence depends on you. You couldn’t segregate yourself and your culture. In this regard, you shouldn’t see the culture as an objective or goal, it’ll be developed during your product development. If you don’t-couldn’t develop a compelling product, maybe you don’t have a strong culture. The abstract should result in concrete. But you shouldn’t judge a company in the beginning just by their resume. You should think about the individuals who run the company and say about the culture. If they act like a cult, they have a culture, If they create something together, they have a culture of creation together.

2- selling-misconception fallacy

There is a misconception that says salesmen are insincere who just try to pawn off something to others. This isn’t true. Selling is an underrated attribute that any entrepreneur should have. That’s why even great entrepreneurs have reality distortion traits. Enthusiasm can lead to exaggeration. That’s why as mentioned in the article entrepreneurs and scammers, these kind of people are good at selling. But one of them creates real value for society.

3- oversimplification fallacy

Although there are insiders outsiders who create great value for us, we often dismiss the systems that they create. the increasing availability of information leads us to simplify any complex structures. The illusory truth effect leads us to believe there is one single factor that causes something, without any further process. Sometimes we conclude that there is a single factor that causes your company to be going to downfall. But if you do not think more critically, you made a worse decision. So thinking about what are the main problems and solving them step-by-step will help you to overcome the situation. As a result, you should think of the problems not with one cause, but the multiple.

4- the inventing fallacy

I remember when I started Wish Work, sometimes I tried to build some parts from scratch. But it’s really tricky to decide which part should be written from scratch. Some perfectionists in your team may want to reinvent something hope for better results. But It’s the real problem of businesses that have a greater vision. If you want to run a great restaurant, you don’t need to bake your bread in your kitchen. Although sometimes you want to move vertically in your chain of value, you should consider the real value that you provide. And unless you have unlimited resources, you should collaborate with another provider in your chain.

5- experience fallacy

There is a concept that named in my book “Experience for Experience” which points to the fact that the experience is important within its context. Did Zuckerberg has experience in being a great founder? The majority of my friends told me that they want to experience it. But what is it? We should be careful when we speak about something like experience. If we want to judge if someone or something would be a match with us, we should design the criteria and then make a decision.



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